CRM
HubSpot vs Salesforce: which keeps data in Canada?
Where each stores and processes data, and who owns each company, from the vendors' own pages. Not features or prices.
The short answer
HubSpot: yes, if you choose it.
HubSpot offers Canadian storage, but you have to choose it, and it may depend on your plan. Where it is processed: Sub-processors may process data outside the hosting location (HubSpot). It is owned by a US company, so the US CLOUD Act can require it to produce data it controls, wherever that data is stored.
Salesforce: yes, if you choose it.
Salesforce offers Canadian storage, but you have to choose it, and it may depend on your plan. Where it is processed: Einstein features may process data outside Canada; some data may be stored outside Canada for support and operations (Salesforce). It is owned by a US company, so the US CLOUD Act can require it to produce data it controls, wherever that data is stored.
Both are owned by US companies, so the US CLOUD Act can require either to produce data it controls, wherever that data is stored.
Side by side
| Claim | HubSpot | Salesforce |
|---|---|---|
| Stored in Canada? | Yes, if you choose it | Yes, if you choose it |
| Where data is stored | Canada (Montréal, on AWS) for paid accounts; free accounts are assigned to the US | Canada (Hyperforce on AWS): customer data stored at rest in Canada for services available in the Canadian Hyperforce region |
| Where it is processed | Sub-processors may process data outside the hosting location (HubSpot) | Einstein features may process data outside Canada; some data may be stored outside Canada for support and operations (Salesforce) |
| Support and backups | Backups replicated within the regional hosting location (HubSpot) | Some data stored outside Canada for support purposes (Salesforce) |
| Owner | HubSpot, Inc. (Cambridge, MA) · Parent country: United States | Salesforce, Inc. (San Francisco, CA) · Parent country: United States |
| Servers run by | Amazon Web Services · US company | Hyperforce on AWS · US company |
| Customer-held keys | Not recorded | Not recorded |
| Certifications | Not recorded (blank means not checked, not none) | Not recorded (blank means not checked, not none) |
| Worth knowing | New paid customers are assigned a region by IP at sign-up; paid accounts can migrate. | Salesforce advises Canadian orgs needing residency not to activate Einstein Copy Insights. |
| Tier | Tier 4: US-owned, Canadian region | Tier 4: US-owned, Canadian region |
| Checked | 2026-10-13 | 2026-10-13 |
Sources
HubSpot · checked 2026-10-13
- Where the data is stored: https://knowledge.hubspot.com/account-security/hubspot-cloud-infrastructure-and-data-hosting-frequently-asked-questions
- Who owns it: https://www.hubspot.com/company/contact
- Supporting page: https://www.hubspot.com/data-centers
Salesforce · checked 2026-10-13
- Where the data is stored: https://help.salesforce.com/s/articleView?language=en_US&id=000795008&type=1
- Who owns it: https://help.salesforce.com/s/articleView?language=en_US&id=sf.bi_integrate_connectors_hubspot.htm&type=5
- Supporting page: https://www.salesforce.com/ca/blog/salesforce-will-debut-multiple-clouds-on-hyperforce-in-canada/